Hello there!

My name is Joca and I am a digital designer based in Leiden, The Netherlands.

Through UX design, platform strategy, technical consultation, and co-creation, I help transform ideas into digital products and services that have meaningful impact for organisations and foremost, the people we serve.

I hold a MA in experimental publishing from the Piet Zwart Institute in Rotterdam and a BSc. in industrial design from Eindhoven University of Technology.

This background shaped my approach to design, emphasizing Human-Centered Design and the role of communities and culture that emerges around the things we create.


Dutch Design Week 2020
17-25 October, 2020 / Online

Venice Design 2019
11 May - 24 November, 2019 / Palazzo Michiel, Venice (IT) / Supported by the Creative Industries Fund NL

Upsetting Settings - Piet Zwart Institute XPUB graduation show
12-13 July, 2019 / UBIK + Slash Gallery, Rotterdam (NL)

Night of the Nerds @ Dutch Technology Week
21 May , 2019 / Klokgebouw, Eindhoven (NL)

imm Cologne 2019: Pure Talents
14-20 January, 2019 / Koelnmesse, Cologne (DE)

Publishing as Practice, talk with Alex Roidl & Zalán Szakács
March 30, 2018 / Stedelijk Museum Schiedam (NL)

Bio-Boost! by Material Sense Lab
February - April, 2018 / Yksi Expo, Eindhoven (NL)

Dubai Design Week: Global Grad Show
14-18 November, 2017 / Dubai Design District (UAE)

Dutch Design Week: Mind the Step
21-29 October, 2017 / Klokgebouw, Eindhoven (NL)


Dutch Interactive Awards 2020
DIA Pro: Best Talent

imm Pure Talents Contest 2019

Best Dutch Book Designs student selection 2017
For A Bed, A Chair and A Table (made with the XPUB class of the Piet Zwart Institute)

Brains Awards 2017
Innovation Price WO