Hello there!

My name is Joca and I am a designer and writer based in Amsterdam.

Recently I graduated from the MA experimental publishing at the Piet Zwart Institute in Rotterdam. Earlier I studied at TU/e Eindhoven University of Technology where I got a BSc. degree in industrial design.

In my work I like to combine the digital with the physical, using my wide range of interests. For example graphic and interaction design, writing and the Brazilian culture.
Depending on the context the result could be a website, musical instrument or even a political campaign.

I am very dedicated to the things I do and I love to collaborate with other people from different disciplines. In projects I am able to switch quickly between an analytical and a hands-on approach, constantly looking for new ways to contribute.


Venice Design 2019
11 May - 24 November, 2019 / Palazzo Michiel, Venice (IT) // Supported by the Creative Industries Fund NL

Upsetting Settings - Piet Zwart Institute XPUB graduation show
12-13 July, 2019 / UBIK + Slash Gallery, Rotterdam (NL)

Night of the Nerds @ Dutch Technology Week
21 May , 2019 / Klokgebouw, Eindhoven (NL)

imm Cologne 2019: Pure Talents
14-20 January, 2019 / Koelnmesse, Cologne (DE)

Publishing as Practice, talk with Alex Roidl & Zalán Szakács
March 30, 2018 / Stedelijk Museum Schiedam (NL)

Bio-Boost! by Material Sense Lab
February - April, 2018 / Yksi Expo, Eindhoven (NL)

Dubai Design Week: Global Grad Show
14-18 November, 2017 / Dubai Design District (UAE)

Dutch Design Week: Mind the Step
21-29 October, 2017 / Klokgebouw, Eindhoven (NL)


imm Pure Talents Contest 2019

Best Dutch Book Designs student selection 2017
For A Bed, A Chair and A Table (made with the XPUB class of the Piet Zwart Institute)

Brains Awards 2017
Innovation Price WO

Professional experience

Work for among others Momkai - interaction design internship, Young & Connected publishers, Rutger Bregman, The Correspondent Speakers Agency, Scholieren.com & NU.nl